15% of our revenue goes to nature. Revenue, not profit. Every euro you spend with Wildya, 15 cents go straight into protecting or restoring an ecosystem somewhere on the planet.
We can’t pay nature directly (yet). So we work with nature impact partners who do the work on the ground.
In the past, we worked with Wilderlands restoring ecosystems across Australia and Mission to Marsh restoring peatlands in Northern Germany. Both do incredible work and we are grateful for every square meter we protected and restored together.
But we want to support as many different ecosystems, species, and organizations as we can. Not because the quality of their work dropped. It didn’t. We just believe that spreading our support across different habitats creates a wider safety net for biodiversity.
So it was time to go underwater.
Meet our new nature impact partner: Niue Ocean Wide
Niue is a tiny island nation in the South Pacific, halfway between Fiji and the Cook Islands. Population: about 1,700 people. Ocean territory: 321,000 km². That is 1,200 times the size of the island itself.
Their waters are home to humpback whales (who use it as a breeding and birthing ground), grey reef sharks in some of the highest densities on the planet, over 300 fish species, sea turtles, dolphins, and a venomous sea snake called the Katuali that exists nowhere else on Earth.
In 2022, Niue became one of the first countries to protect 100% of its ocean under a sustainable management plan. 40% of it (127,000 km²) is a strict no-take marine protected area called Moana Mahu. Since protection started, coral cover went up 10%, fish biomass increased by 60%, and top predators like sharks grew by 45%.
Those are real numbers from two full scientific surveys done with National Geographic Pristine Seas in 2016 and 2023.
The Niue Ocean Wide (NOW) Trust is the organization behind all of this. It is a public-private partnership between the Government of Niue and Tofia Niue, a local NGO. They developed a financing tool called Ocean Conservation Commitments (OCCs), the first ocean biodiversity credit we could find anywhere.
For NZ$250 (about 128 EUR), you co-fund the protection of 1 km² of ocean for 20 years. That money goes into enforcement patrols, scientific monitoring, village-level resource management, youth education, traditional knowledge preservation, cyclone insurance, and sustainable business training for locals. All at once.
Why we picked Niue Ocean Wide Trust
We spent weeks looking at ocean projects. Here is what made us choose the NOW Trust.
They are indigenous-led. The OCC concept was designed by Niuean people, for Niuean people. The Niuean community has been protecting these waters for over 1,000 years. The trust just gives them the financial tools to keep doing it.
They think beyond protection. Most marine conservation projects stop at “we declared a protected area.” Niue goes further. They train local kids to dive. They fund traditional canoe building. They bought the country’s first cyclone insurance. They created scholarships for young Niueans to study marine conservation and come back to the island. They support all 14 villages with grants for local resource management.
They built a blueprint. The OCC model is designed to be copied by other nations. Niue is openly sharing everything they learned so other countries and communities can do the same. We love people who build tools for others to use.
They won global awards for it. Fast Company’s World Changing Ideas Award in the Nature category. Environmental Finance’s Impact Initiative of the Year. National Geographic made a documentary about them called “Protecting Paradise: The Story of Niue” (on Disney+ and Hulu).
They are real people doing real work. In our phone calls with the team, we found exactly what we were hoping for: deep expertise, genuine kindness, and the kind of energy you only get from people who actually love what they do. That matters to us.
The numbers: what your support actually protects
We already transferred our nature share from January and February revenue. Total: 9,000,000 m² of ocean protected.
Here is what we find exciting. Every time you work with Wildya, a piece of Niue’s ocean gets protected. And we can tell you exactly how much.
128 EUR protects 1 km² (1,000,000 m²) of ocean for 20 years. We send 15% of every euro you pay us to the NOW Trust. So:
Ecopreneur Community (20 EUR/month) Your membership protects 23,000 m² of ocean per month. That is about 3 football fields of sharks, whales, corals, and turtles. Every single month. Join the Ecopreneur Community
Ecopreneur Beginner Bootcamp (747 EUR) Your bootcamp seat protects 875,000 m² of ocean. Almost a full square kilometer. One bootcamp, one km² of ocean protection for 20 years. Save your spot in the next bootcamp
1:1 Fractional Consulting (from 3,000 EUR/month) Each month of working together protects 3,500,000 m² of ocean. 3.5 km² per month. See if we are a fit
How to support their ocean work directly
We want the NOW Trust to succeed. We want to see more people, more companies, more governments investing into this project.
You can sponsor Ocean Conservation Commitments directly on their website. 128 EUR, 1 km², 20 years. Your name goes on a public ledger showing exactly which piece of ocean you helped protect.
Support the Niue Ocean Wide Trust directly
Why we are paying nature a fair share
1,000,000+ species face extinction in the coming years. We can sit around and feel bad about it, or we can put money where it counts.
15% of revenue is a lot. It hurts sometimes. But if we are asking ecopreneurs to build nature ventures, the least we can do is show that it is possible to run a business that pays nature before it pays anyone else.
Every bootcamp seat, every community membership, every consulting engagement builds a wilder world. One square meter at a time.
Niue’s ocean kids are learning to dive in waters their grandparents fought to protect. That is the kind of story we want to be part of.
And now, so are you.
Oli & Michelle
