Protecting wilderness by paying nature
Wildya proudly contributes 15% of revenue to environmental causes and protects a minimum of 1m² of land each month. When you purchase products from us or pay for a monthly membership, you’re helping to protect the planet.
Building a wilder world together
How will we make an impact?
Investing
1% for the Planet
We have partnered with the NGO 1% for the Planet to ensure it's long-term protection.
Working with nature,
not just for it
We have built a community to not only help protect nature, but we work with it for a wilder world.
Restoring 1m² of land each month, in your name
We have partnered with Wilderlands to give 15% of every subscription or purchase to the planet.
Assembling a network of
biodiversity builders
We are building a community of biodiversity builders who join us on our mission to building a wilder world.
Our promise to protect nature
1% For the Planet
We are working with nature, and not just for it by donating 1% of our revenue to protect our oceans with 1% for the planet.
BUT, unlike other companies, we don’t stop there.
A word from Wildya
“2030 is upon us. In order to protect 30% of this planet, we need to go beyond business as usual. We need bolder commitments for nature, and that’s why we pay nature 15x times more than other sustainable businesses.”
– Oliver, Founder of Wildya
How can you make an impact?
Driving quantifiable change
We are not only gifting nature, but investing in the tools you need to build a wilder world. And we’re just getting started!
74m²
of nature protected &
restored by our wild members
20+
hours of learning through
exclusive masterclasses
& online courses
8,579,413+
impressions made to
help raise awareness
for biodiversity
740+
inspired community
members actively building
a wilder world
Protecting 1m²
per member,
every month
We partnered up with Wilderlands to protect biodiversity in Australia. Forever.
By connecting with our wild community, you will not only help restore nature but protect 1m² of land every month.
FAQ
Companies contribute to biodiversity loss by attempting to profit from exploiting nature while passing the environmental costs onto others.
We’re all familiar with how a fossil fuel company can destroy a national park for profit, leaving the damage – climate change, water pollution, and habitat loss – for nature and other humans to navigate.
Fewer people think about the carbon footprint involved in emails, social media, and technology.
This isn’t right. Every company using natural resources should fairly compensate nature. We believe nature should be a core business expense, not an afterthought.
That’s why we give back 15% of our total revenue to support nature.
When you pay for an app on the Apple Store or Google Play, these companies take 30% for commission. This is viewed as a normal operating cost, just like marketing, HR, or operational expenses.
Our 15% contribution is inspired by this commission concept and the ‘One Percent for the Planet’ model.
We believe compensating nature should be just as automatic as paying for other business functions.
Since 1% won’t get us to our bold vision of a wilder planet, we ran the numbers. We believe 15% is possible, so we’re starting there.
If there’s a way to sustainably run Wildya while increasing our contribution to nature, we’ll make it happen.
Plenty of companies engage in greenwashing, so we understand your concerns.
Here’s how we’re different:
- You can see your impact directly within our online community.
- We transparently share all donation receipts.
- Thanks to our partner Wilderlands, you can track exactly where your impact is happening.
- We regularly update you on our impact projects.
- 1% for the Planet audits our accounting every year to ensure we donate the right amount.
- We’re continually developing more features in our community to give you an even clearer view of your impact.
We’ve thought long and hard about this one.
In the end, we believe that sharing revenue is the only way we can ensure that we are directing the most money towards nature.
Many companies actually actively try to avoid making profit to reduce shareholder pay-outs, taxes, or divestment from possible growth. A company claiming they donate a percentage of their profits to nature may not even donate a penny.
Quick example: Company X generates $100 million revenue. Their profits are 5%. $5 million. Now, let’s say they are generous and give 15% = $750k.
Now that’s great, but let’s take a look at how it looks in our business model:
“Wildya is crushing it, making $100 million revenue.” As we pay nature 15% of our revenue, nature actually gets $15 million.
Same revenue, and on paper the profit claim sounds even more powerful. Yet incorporating nature into the business model leads to much more money flowing towards nature.
Wilderlands ticks all of our boxes for a wild partner:
- They measure their impact.
- They protect and restore nature.
- They involve Indigenous people.
- They protect some of the last wild places.
- They are rooted in science.
- They are action driven.
- Nature is protected forever.
- Their work feeds into our ambition of protecting 1% of this planet for nature.
- Australias flora and fauna is one of the most severely impacted by our action (e.g. increasing wildfires, due to climate change).
You can find even more reasons on their website and in their whitepaper.
With Wildya, you create impact just by showing up. By becoming a member of our wild community, you are enabling us to pay nature directly through your membership.
No action needed on your side.
PSA: You can focus on building your better self, while we work with our partner, Wilderlands, aid nature protection and restoration.
