Fractional Executive Team
BIG vision. Small impact. We'll fix the gap.
We diagnose which lever is blocking your impact growth (Attention, Product, Money, or People), then dedicate one day per week to pull it. Strategy + execution until the gap closes.
+30 Nature ventures scaled their impact with us
Worked with +30 nature NGOs & companies across sectors & budgets
Some results: +63% impact growth, €30k in direct funding secured, 67% traffic increases
20M+ impressions generated through organic growth strategies (Wildya alone)
Unhappy with the scale of your impact, yet no idea how to fix it?
Let’s be honest. You’re working your ass off.
You’re posting on Instagram. Building features. Applying for grants. Having “strategy meetings” with your co-founder at 11pm on a Saturday.
And yet… you’re still stuck. Your impact isn’t scaling. You’re exhausted.
Here’s why:
You’re not lazy. You’re not stupid. Your mission isn’t flawed.
You’re optimizing the wrong lever.
Think about it:
- You spend weeks building a new feature → Nobody uses it
- You post 5x/week on LinkedIn → 12 likes from your best friend
- You have 1,000 newsletter subscribers → €150/month in donations
- You got a €50k grant → It’s running out and you have no sustainable revenue
You’re pulling levers. Just not the one that’s actually stuck.
And because you’re a founder doing EVERYTHING, you don’t have time to step back and figure out which lever actually matters right now.
This is exactly why we exist.
How to fix it
4 Levers Framework to scale your impact
After working with +30 nature ventures 1:1 & +1,200 in our Ecopreneur community we’ve identified exactly 4 levers that determine whether you scale or stay stuck. We diagnose which lever is stuck. Then we pull it.
Lever 1: Attention
The symptom: Nobody knows you exist
What’s broken: Low LinkedIn engagement, no inbound interest, confused messaging, wrong platforms
What happens: You’re invisible to funders, customers, and partners who would actually pay you
Who fixes it: Oliver (Fractional Head of Growth)
Lever 2: Product
The symptom: People are interested but don’t convert or stick around
What’s broken: Product doesn’t match what people will pay for, features nobody uses, terrible user experience
What happens: Traffic but no sales, one-time donors who never return, excitement but no money
Who fixes it: Michelle (Fractional Head of Product)
Lever 3: Money
The symptom: You have audience/product but can’t monetize
What’s broken: Pricing is wrong, sales process doesn’t exist, can’t close donors, grant dependency
What happens: Lots of followers, zero revenue. Or one big grant that’s about to run out
Who fixes it: Oliver (Fractional Head of Growth)
Lever 4: People
The symptom: You’re the bottleneck, everything depends on you
What’s broken: No systems, can’t delegate, team isn’t executing, constant firefighting
What happens: Burnout, inconsistent quality, can’t scale beyond your personal capacity
Who fixes it: Both of us (systems, hiring, delegation frameworks)
Case Study: Mission to Marsh (+63% more peatlands protected)
The Problem:
Alex (Founder) was doing everything. Finance, product, sales, marketing, HR. They had great solutions but were stuck in Germany. Needed to scale awareness and funding to restore more peatland.
What We Fixed:
Oliver became their Fractional Head of Growth (1 day/week)
Results:
- +63% more peatland restored (130,000m² → 213,000m²)
- €30,000 in direct funding
- +67% website impressions
- Built systems the team now runs independently
meet the Wild Ones
We speak Biodiversity & Business
Oli (Fractional Head of Growth)
Michelle (Fractional Head of Product)
We are not sharing this to flex. It’s undeniable proof to show that we can help you as we have done it before. We want the same for you.
STEP 1: Free Impact Audit Call (30 Minutes)
Before the call: You take our 4 Levers Assessment (3 minutes). This gives us a head start.
On the call: We go deep on where you’re blocked:
- What’s your current revenue/funding situation?
- Where’s your attention coming from (or not)?
- Is your product converting? Are people using it?
- What have you tried that hasn’t worked?
End of call: We tell you exactly which lever is stuck and who should work with you (Oliver, Michelle, or both).
No pitch. No pressure. Just honest assessment. Some quick win tips.
If we’re not the right fit, we’ll tell you and point you in the right direction.
STEP 2: Pick Your Fractional Executive
Based on the diagnosis, you work with:
a) Oliver – Fractional Head of Growth
b) Michelle – Fractional Head of Product
c) Both
STEP 2 A: Oliver - Fractional Head of Growth
One day per week dedicated to your venture
Best for: Attention or Money lever problems
Oliver fixes:
- Personal branding that actually builds authority (not just posting)
- Content strategy that brings inbound leads
- SEO, newsletter, podcast outreach that compounds
- Sales/donor systems that convert
- Grant applications and funder outreach
- Network introductions to key partners
What you get:
- One full day/week ON your venture (not just strategy calls)
- Weekly strategy session (60 min)
- Direct execution of top 3 growth priorities each week
- Templates, systems, and processes you keep forever
- Access to Oliver’s 46k LinkedIn network and nature community
STEP 2 B: Michelle - Fractional Head of Product
One day per week dedicated to your venture
Best for: Product lever problems
Michelle fixes:
- Products built on gut instinct instead of customer needs
- Features nobody uses or wants
- Conversion problems (traffic but no sales/donations)
- No data insights to build assumptions on
- User experience that confuses instead of converts
- Product roadmaps with small impact
What you get:
- One full day/week ON your venture (not just strategy calls)
- Weekly strategy session (60 min)
- Customer interviews that reveal what people will actually pay for
- Product roadmap based on impact, not shiny objects
- Systems to validate ideas before you waste time building
- Data & insights system to make more informed decisions
STEP 2 C: Both
Two days per week total (one each)
Best for: Multiple levers stuck or you need product AND growth aligned
This is the complete solution. Michelle ensures you’re building the right thing. Oliver ensures people know about it and financially support it.
No misalignment. No wasted effort. One unified impact strategy.
When you need both:
- You’re pre-revenue and need to build + market at the same time
- Your product and messaging don’t match (you’re confusing your audience)
- You’ve tried fixing growth but realized the product is the problem (or vice versa)
- You’re serious about getting to scale your impact fast and want the full team
STEP 3: Execute Until You're Unstuck
Month 1: Foundation
- Deep audit of your stuck lever
- Quick wins we can execute in week 1
- 90-day roadmap with clear milestones
- Build core systems (content calendar, customer interview framework, sales process, etc.)
Month 2-3: Execution + Optimization
- Weekly strategy calls (60 min)
- One full day/week dedicated to YOUR priorities
- We build it FOR and WITH you, not just tell you what to do
- Constant optimization based on what’s working
- Whatsapp/Slack/email access for quick questions between sessions
The Goal: Pull the lever until you’re unstuck. Then you decide:
- Keep going to the next lever
- Keep optimizing this lever
- You’ve got the systems, run with it yourself
No long-term contracts. No bullshit. Month-to-month because we’re confident in results.
Hear it from others
Don't just take our words for it
A helping hand. A challenger. A game changer.
Case Study: Scion
The Context
SCION Accelerator invited Michelle to lead their MVP module for early-stage NatureTech founders.
Rather than delivering a traditional “MVP week,” Michelle reframed the session around a core shift:
MVP is not just a milestone, it’s an experimental mindset.
The workshop introduced experimentation as a tool for reducing uncertainty at any stage of building, helping founders:
Distinguish clearly between experiments and MVPs
Avoid overbuilding too early
Define what they truly needed to test next
The session combined practical frameworks with interactive reflection, followed by 1:1 mentoring to apply the concepts directly to each venture.
Voice
“The impact you had in the previous cohort was incredibly valuable, and your approach resonates deeply!” – Mirella, SCION Accelerator
Results
Rated among the strongest sessions in the cohort
High engagement and strong participation in follow-up mentoring
Invited back to lead the MVP module for future cohorts
Our Guarantee
We Have Skin In The Game
First Month Money-Back Guarantee:
Work with us for 30 days. If you’re not happy with what we delivered, we don’t get paid. No questions asked.
Why? Because we’re that confident we’ll deliver value immediately.
The 90-Day Impact Unlock:
Our goal is to help you making tangible progress to hit your impact goals within 90 days.
If we don’t make meaningful progress toward that goal, we’ll work month 4 for free.
No Long-Term Contracts:
Month-to-month. Cancel anytime. We don’t trap you in 18-month agreements.
If we’re not delivering, you shouldn’t pay us. Simple as that.
This IS for you if:
✅ You’re a nature NGO or company (Nature tech, restoration, regenerative farming etc.)
✅ You’re doing SOME revenue (€7,000+/month) or have funding/grants
✅ You’re stuck /too slow in scaling your impact and can’t figure out why
✅ You’re overwhelmed and need someone to execute, not just advise
✅ You’re ready to invest money to unstuck your impact growth
This is NOT for you if:
❌ You’re pre-idea (use our free Wild Idea Finder instead)
❌ You have zero revenue and zero funding (try our Ecopreneur Beginner Bootcamp first)
❌ You want to DIY everything and just need advice (our free newsletter is great for this)
❌ You’re not willing to implement and execute alongside us (if we need your feedback/support on something)
❌ You’re looking for cheap consulting (we’re not cheap, we’re effective)
What you get
Why we think we should team up
We speak biodiversity AND business
We’re not generic business consultants who Googled “conservation marketing.”
Oliver is a TEDx speaker on biodiversity, Climate Pact Ambassador for EU, Global Voice for Imagine 5. 46,000 people follow his nature impact insights on LinkedIn.
Michelle is a product strategist who’s built product suites with over 2 million users. Always building systems that get to the core of solving the most pressing problems for nature & your customers.
We live in your world
We know what it’s like to pitch impact to funders who only care about ROI. We know the frustration of grants that restrict innovation.
We get it. We bootstrapped Wildya from the ground up.
We're founders too
We built Wildya from €0 to a community of 1,200+ ecopreneurs. We know exactly what you’re going through.
Late-night “strategy sessions” with your co-founder. Burnout from doing everything. Imposter syndrome when pitching. The guilt of not scaling impact fast enough.
We’ve been there. That’s why we don’t just consult. We execute WITH/FOR you.
We have proof it works
You found us. You’re reading this. That’s proof our growth strategies work.
20M+ impressions generated organically. 46k LinkedIn followers. 4k newsletter subscribers. TEDx stages. Change Now conferences.
We don’t just teach this stuff. We live it.
We have the network
Need an intro to a funder? We probably know them.
Looking for a technical co-founder? We can connect you.
Want to get on a podcast or speak at a conference? We’ve got relationships.
Our network becomes your network. And in the nature space, that’s worth more than the consulting itself.
We pay nature 15% of what you pay us
We’re not just helping YOU scale impact. We’re directly funding protection and restoration with every client.
15% of your investment goes to nature through verified projects.
By hiring us, you’re funding conservation twice: Your venture’s impact + our direct contributions.
Case Study: Imagine5
The Problem:
Instagram was by far the main channel. Lead to strong dependencies. Linkedin growth was too slow to fix it.
What We Fixed:
Oliver came in for a 1h personal branding workshop to empower all team members how to create their own content, to drive more traffic, especially on Linkedin.
Voice:
“Rarely have I come away from a keynote with such a clear understanding of how to make easy improvements. The entire team was buzzing, really. – Daniel Flendt Dreesen
Results:
- 16 Team members unskilled
- Team members posting beyond the social media team, resulting in increased Linkedin followers
Needed investment to scale your Impact
Prefer an email over a call? Simply write me. oliver.dauert@wildya.earth
One Time Projects
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One time mission (Linkedin Team workshop, Roadmap creation, strategy consulting, specific project etc.)
Fractional head Of
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Strategy & Execution
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1 Day a week
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Oli OR Michelle
Part time
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Strategy & Execution
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Half week dedicated to your venture
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Oli OR Michelle
What's next?
Here’s what you can get done with Wildya in just 3 weeks.
Day 1: Free 30-min Call
To see if we match, diagnose where you are blocked & give you some quick tips.
Day 7: Make a decision
Decide if you want to work together. If you make up your mind faster, we get to work immediately.
Day 14: First Impression Analysis
When you are good to go, we do a First Impression Analysis. Checking your product, customer flow, Socials etc. Before we get biased and to map out quick wins.
Day 21: Roadmap & Execution
We design our strategy of how to grow your impact. You challenge us & sign off. We get to work & start executing.
Can't invest yet? Join our Ecopreneur Community.
+1,200 ecopreneur like you. Starting & Scaling their nature venture. Packed with everything you need to take your nature venture to the next level.
We roll up our sleeves for your dream
Hey, this is Oliver & Michelle
We’ve worked with mission-driven founders in biodiversity for the past 3 years. And we’ve seen one pattern again and again:
Brilliant people. Crucial project. But struggle to see this scale. Only stress.
You’re doing crucial work. You deserve to be seen, supported, and successful. That’s why we want to help.
Unlike classic consultants, we got into this work for elephant seals, leopards & co. Michelle spend her childhood in Kruger National Park, Oli in the urban jungle of Berlin.
Nature is everything for us.
Yet we know that the species around us are not the decision makers. It’s the citizens, corporates & governments. To build a wilder world we need to convince them and that’s exactly where the 4 lever of scaling your impact come to play.
So let’s grow your wild project into a real movement.
Oli & Michelle
In the beginning I frequently got decision paralysis. So I read a lot about making faster & better decisions. Here the tips that served me well.
Not sure? 3 Hacks to help you decide
Calculate your ROI
To keep things lean always reflect if you think what you purchase will have a good return on investment ROI. With this service, you can do 2 calculations.
Paying Supporters
How much of your product/donations etc. do you need to get (If you already have a price idea) to get “back” your money. What you sell x Quantity = Revenue E.g. 100€ x 40 = 4,000€ In this example you would need to get >40 customers to already get a positive return of investment.
Time Saved
At the same time you not only will gain potential income, but you will save a lot of money & time. Because you want have to do all this research & mistakes that we did for you. Because your time never really comes for free. Your hourly salary x hours of research = Cost saved E.g. 50€ x 40h = 2,000€ So in this example one week of fulltime research would cost you 2,000€.
Based on what you see here and what we offer you can then better calculate if you think the ROI is good.
Doors of return
Jeff Bezos, Founder of Amazon, came up with a great concept to make faster decisions (don’t have to like him, but the concept is good). He says in life we always have 2 types of decisions, similar to 2 doors.
No return decisions/doors.
After you walk through the door, there is no turning back. Once you made the decision, you can’t undo it. For example, you tell your Boss you quit your job. Only a fraction of decisions are those.
Decisions/doors you can always walk back from.
Don’t like what you see on the other side? Lesson learned. Just walk back. Pretty much 95% decisions are those. Don’t like the colors of the new wall? Just repaint. Might will cost you something, but these are not decisions that should occupy you for hours/days/weeks.
In our case, we provide you with the best door we came up with. If you don’t like it after 4 weeks, we don’t get paid. No question asked.
Find the decision maker
Lastly, I realized sometimes I wasn’t actually the person who could make the decision. It was my co-founder, my board, my finance director, or my partner. Have a quick reflection: are you the full decision maker here, or does someone else need to sign off?
If you don’t call the shots alone, we got you.
Here’s a message template:
“Why I want to work with Wildya’s Fractional Executive Team and why it matters to us.
Hey [co-founder/board/partner],
I’ve been thinking a lot about why we’re stuck. We’re working harder than ever, but our impact isn’t scaling the way we know it should.
I found these two fractional executives. Oliver and Michelle, who specialize in nature ventures like ours. They’ve worked with 30+ nature NGOs and companies, and they don’t just give advice. They actually execute alongside you.
Here’s how it works: They do a 30-minute diagnostic call to figure out which of our 4 levers is stuck (Attention, Product, Money, or People). Then one of them dedicates one full day per week to pull that exact lever until we’re unstuck.
I know €3,000/month is an investment. But here’s why I think it’s worth it:
We’re bleeding time and money into the wrong problems. Every month we stay stuck costs us more in missed funding, lost momentum, and team burnout.
We need execution, not more strategy docs. We’ve had enough consultants give us PDFs and disappear. These people roll up their sleeves and do the work WITH us.
They’ve done this before. Mission to Marsh scaled their peatland restoration by 63% and secured €30k in funding working with Oliver. They’re not guessing. They have proof.
We get systems we keep forever. Everything they build (content calendars, product roadmaps, sales systems), we own. Even if we stop after 3 months, we’re not starting from scratch.
There’s a guarantee. First month money-back if we’re not happy. And if we don’t make meaningful progress by day 90, month 4 is free. So the risk is on them, not us.
Most importantly: We both know our mission deserves to scale. We’re doing important work for [ecosystems/species/communities]. But we can’t scale impact if we’re stuck at this plateau forever.
This could be the unlock we’ve been looking for. One diagnostic call to find the bottleneck. One day per week to fix it. Real execution until the gap between our vision and our impact finally closes.
I’d love to book the call and see if it’s a fit. Worst case, we get 30 minutes of free strategic advice from someone who actually knows the nature space. Best case, 90 days from now we’re finally scaling the impact we came here to create.
What do you think?
[Your name]”
FAQ
Got questions?
What if my nature venture is earlier stage than the examples you showed?
If you’re doing at least €7,000/month (or have some funding), we can work together.
Below that, you’ll get more value from our Ecopreneur Beginner Bootcamp (€747 one-time vs €3k/month).
Book a diagnostic call anyway. We’ll be honest about whether you’re ready.
I'm worried about budget. €3k/month is a lot for us.
Fair. It IS an investment.
Here’s how to think about it:
If we help you land one €30k grant (like Mission to Marsh), that’s 10 months of our fee covered.
If we help you go from €2k/month to €10k/month revenue, that’s an extra €8k/month. Our fee pays for itself in month 1.
But if €3k/month would genuinely stress your finances, don’t do it. Start with our Ecopreneur Community, you get a feeling how we tick & help you scale. For only 20€ a month.
We only want to work with people who can afford us comfortably.
What if I need both but can't afford €6k/month?
Start with whichever lever is MORE stuck. Get that one unstuck and revenue flowing. Then add the second.
Or, we can do alternating weeks (Oliver one week, Michelle the next) for €3k/month. Less intensive, but keeps both moving.
What happens after 90 days?
Three options:
- Keep working on the same lever
- Move to the next lever (product is fixed, now let’s scale attention)
- You’ve got the systems, you run with it yourself
Totally up to you. No pressure to continue.
How is this different from your Bootcamp?
The Bootcamp is group-based learning for early-stage founders (€0/month).
This is 1:1 execution for established nature ventures ready to scale (€7,000+/month current revenue or funded).
Can I start with just one area (Oliver OR Michelle)?
Absolutely. That’s literally the point.
We diagnose which lever is stuck, then recommend the right person. Most clients start with one, add the other later if needed.
Do you work with ventures outside Europe?
Yes. We’ve worked with nature ventures around the world
Time zones can be tricky, but we make it work for you & adapt to your timings.
How do you measure success?
Depends on your lever:
IMPACT. No matter if you protect peatlands, restore corals, help farmers to go regenerative. This is the main KPI we want to improve.
Beyond, we track the 4 impact scale levers. Here a few.
Attention: Website visits, follower growth, inbound leads, impressions, engagement rates etc.
Product: Net Promoter Score, conversion rates, user retention, feature adoption, customer feedback etc.
Money: Revenue growth, funding secured, donor acquisition, Life time value etc.
People: Time freed up, team execution quality, systems built, great talents hired etc.
We set clear metrics in Month 1 based on YOUR goals.
Can you guarantee specific results?
No one can ethically guarantee “you’ll make €50k in 90 days” because we don’t control your market or the current state of your nature venture.
What we CAN guarantee:
- We’ll show up one full day/week dedicated to YOUR venture
- We’ll execute the top priorities, not just talk about them
- If you’re unhappy in month 1, we don’t get paid
- If we don’t make meaningful progress by day 90, month 4 is free
What if I've already tried working with consultants and it didn't work?
Yeah, we’ve heard this a lot.
Most consultants give you a fancy PDF strategy and disappear. Then you’re stuck implementing it alone.
We’re different because we execute FOR and with you. One full day/week ON your venture. Not calls. Not advice. Actual work.
If you’re skeptical, book the free call. No commitment. We’ll be straight with you about whether we can help.