Wildya Press

Wildya is a mental fitness app that helps people transform their eco-anxiety into action.  

It’s our vision to see a world full of thriving wildlife and happy people. To manifest this vision, we’re building an app to help solve rising eco-anxiety amongst people and use 15% of our revenue to protect natural ecosystems that are essential to our survival

Our mission is to protect and restore nature by helping people with their eco-anxiety, reduce action paralysis, and catalyze action for our planet. Since 2023, we’ve reached over 1.5 million people through our communication and have pledged to protect 1% of our planet’s land and sea ecosystems by 2030.

Members of the press can email oliver.dauert@wildya.earth to contact us about a media inquiry.

Working on a biodiversity or impact story?


About Wildya

  1. When was the company founded?

Wildya was founded in 2023 and officially registered as a company.


  1. Who founded Wildya?

Wildya is co-founded by Oliver Dauert, CEO, and Smriti Sanchita, COO.


  1. How many current Wildya app users?

We’re building an app designed to support people’s most important needs. We’ve run several pilot projects with app users in over 11 countries.


  1. What is the market potential for the Wildya app?

    • There is a $131 billion global market for Wellness Apps.
    • Around 1,300 companies like Google already offer mental health apps to their team.
    • 94% of millennials in the U.S. are willing to pay USD 300 per month for self-improvement.
    • Self-improvement apps will exceed $31 billion in 2023.
  1. Who is the Wildya app designed for?

Anybody coping with eco-anxiety will benefit from using the Wildly app. We’ve found through independent research that young professionals between the ages of 25 and 45 years old with a pre-existing connection to nature, struggle with eco-anxiety the most.  Companies with a strong ESG agenda also work with us to create customized wellness programs.

Our story, as told by founder, Oliver Dauert

My adventurous spirit has taken me abroad to six countries and beyond. But it was during one of these adventures that the idea of Wildya was born.

I was sleeping next to lions in the African wilderness.

As I walked to the improvised bush toilet only a short distance from the Lion Pride, I felt my senses sharpen. I could hear the bustling in the nearby bushes, animal noises, and the crackling of the camp’s fire.

I felt more alive and connected at this moment than I had ever felt during my years living in the city.

That moment catalyzed this thought: What if people felt more alive, happy, and motivated by the environment? Could happier and more fulfilled humans also mean better, cleaner cities, stronger communities, and more abundant wildlife?

During my time in Africa and the years after, I concluded that our lack of climate agency comes from our disconnection with nature. After all, most of us live in cities that have little nature and wildlife. Disconnection leads us to be unempathetic, making it easy for us to exploit and destroy it.

My conclusion: We only protect what we care about.

If we stay on the current course, we risk losing life on our planet entirely. In the past fifty years animal populations have declined by 69%. We will lose polar bears, whales, lions, and many others — and they will only be images in wildlife books.

As the effects of environmental degradation increase, more people will feel the impact — physically, financially, and emotionally. Around 84% of 16-25-year-olds are already experiencing moderate eco-anxiety. Anxiety levels might be lower in older generations, but we strongly doubt that the other generations lack eco-anxiety entirely.

It’s all connected: biodiversity loss, climate change, and eco-anxiety.

To tackle degrading biodiversity, we need to reconnect people to nature. To strengthen people’s mental resilience to eco-anxiety, they need to be equipped with tools that help them transform their eco-anxiety into action.

That is where Wildya comes in.

Our mental fitness app strengthens people’s mental resilience to climate change while inspiring a deeper nature connection. Mental resilience reduces climate anxiety, stops action paralysis, and leads to positive action.

About: Oliver Dauert, CEO

Oliver Dauert is the founder & CEO of Wildya. He is a Linkedin Top Green Voice & passionate biodiversity builder. In his role, he leads the strategy and business execution of the start-up. Prior to Wildya, Oliver worked in the travel tech, mobility tech, e-commerce & non-profit industry.

Follow Oliver on LinkedIn.

About: Smriti Sanchita, COO

Smriti (Winny) Sanchita is the co-founder & COO of Wildya. In her role, she leads the process of operationalising the Wildya app and liaises with technical talent to guide strategic product development in alignment with human evolutionary physiology and psychology.

Follow Winny on LinkedIn.

Members of the press can email oliver.dauert@wildya.earth about a media inquiry.

Working on a biodiversity or impact story?