You want to save the planet. Protect biodiversity. Replant forests, rewild rivers, save hedgehogs or corals. In a nutshell, you’re an ecopreneur. 🦔
But… without clients = no impact.
So you’re asking yourself: how do I get customers as an ecopreneur?
Good news: attracting clients doesn’t mean becoming a secondhand car salesman. No need for sweet talk or to sell your soul!
It’s just a question of meeting the right people. Those who recognise themselves in your mission. Those who also want to protect ecosystems and biodiversity.
And you know what? We’ll see together easy and concrete ways to do it!
Because your adventure deserves to grow. And above all, because you need to know how to gain customers for your nature venture to have a real impact.
How do I get customers for my nature venture?
By defining your target audience!
Your nature venture won’t talk to everyone. Impossible. Even dolphins don’t please everyone! 🐬
So the first step: knowing who you want to talk to with your business. This is your target audience, your eco-community, your herd.
The clearer it is, the simpler it’ll be for you!
Is your business about ethical wildlife tourism? You’ll be targeting eco-conscious travellers.
Want to protect a jungle in remote Guatemala? You’ll be targeting local communities and people who depend on that jungle!
Defining your target audience will help you identify your customers. Those who believe in your mission, understand it, and want to get involved.
And when you’ve identified them, everything becomes smooth: your message, your offer, your way of communicating.
Remember: no need to convince everyone. Just talk to the right ones!
And if you want to go further, the Ecopreneur Beginner Bootcamp is here to guide you: in 6 weeks, you go from idea to your first paying supporters. With a clear business model, a solid offer, and your very first sale!
Starting on October 1st.
By sharing your wild story through personal branding
Your project is not only a product or a service. It’s you. Your story. Your mission.
And that’s exactly what attracts customers. No empty slogan. No wishy-washy marketing.
👉 Personal branding is what allows you to show who you really are. And how to gain customers.
Explain why you started. What drives you. People will recognise themselves in you and will want to follow your journey.
That’s where storytelling comes in. Sharing your journey, the behind-the-scenes, the little victories, as well as the hassles. It gives life to your project.
And be careful: storytelling is not about inventing a story. It’s about sharing the real one. The one that showcases your engagement and makes people want to get involved too!
Maybe you protect oceans because you grew up on the coast. Or perhaps you rewild forests after witnessing the disappearance of an ecosystem.
People don’t buy simply a product. They engage with a brand, a story, a vision.
And that’s your ecopreneur superpower! 🦸♀️
Your personal story becomes the bridge between your adventure and your community.
How to gain customers with visibility and trust
By choosing the right platforms and show up
No need to be everywhere. TikTok, Instagram, LinkedIn, YouTube, Bluesky, Twitter (or X, anyway)… Impossible to manage all. And honestly, unnecessary.
The key is to choose the right social media for your project. The ones where your target audience is!
A conservation project looking to convince decision-makers and partners gains much more visibility on LinkedIn than on TikTok. While an organisation raising awareness among youth can excel with reels on Instagram.
But it’s not just about social media! 📲
Collaboration platforms, like Wildya Ecopreneur Community or Wildhub, can also allow you to meet other ecopreneurs, exchange and create partnerships. Sometimes, it’s even here that the most beautiful opportunities spring up!
And little by little, showing up on the right platforms builds more than visibility. It builds trust. People start recognising your name, your style, your consistency.
That’s what makes them feel confident about joining your adventure.
The key? Show up regularly. Not just once every 6 months.
Visibility doesn’t come from screaming louder. It comes from choosing the right playground… and playing often enough so people want to stick around!
And if you’re looking for a space to share your project, connect with other ecopreneurs, and find real support, the Wildya Ecopreneur Community is here for you! A collective playground to grow together.
How to gain customers? By building loyalty with a great experience
Because attracting curious ones is one thing. But transforming them into real customers is where everything plays out!
The customer journey is simply the path that your future client takes with your business. From the moment they discover your project to the moment they decide to engage. Each step counts.
And the customer experience? It’s how they feel at each of those steps. Clear info. Easy actions. Human connections. That’s what makes the difference.
A good experience is when your client feels understood. When they find it simple to get involved. When they leave with a smile and the will to come back!
And guess what? That’s often the customer experience that sparks testimonials, reviews, and recommendations. People talk about you. They share about your mission.
And slowly but surely, your community grows! 📈
Make sure to focus on your customer relationship, because after only two bad experiences, 70% will abandon you!
Offering a memorable experience to your customer, along with a seamless journey, makes them loyal to your brand. That loyalty leads to recommendations… and in the end, you’ll attract even more customers!
How to attract customers from curiosity to commitment
By using lead magnets and offers
How to turn curious ones into real customers? With lead magnets and well-thought offers!
A lead magnet is like holding out a branch for a bird to land on. 🦜
You offer something free and useful… and in return, the person gives you a way to stay in touch (often their email address).
It could be a practical guide, like “10 tips to protect hedgehogs in your garden,” a short webinar on rewilding, or even a fun quiz on biodiversity.
The result? People go from just scrolling to taking the first step toward you. They’re no longer just curious. They’re starting to engage with your mission!
And with their email address, you can keep the connection alive and nurture the relationship!
Offers work the same way: a free trial, a small welcome gift, exclusive access, or an irresistible discount. No need to overdo it.
The key is that it matches your mission and makes people excited to keep walking alongside you!
How do I get customers? By making it easy to support your nature mission!
We often forget, but being an ecopreneur doesn’t mean selling like any other company. Your “clients” are also supporters, donors, and even sometimes partners!
And for them to help you out, you need to make the task easy!
A clear donation page, without 15 useless clicks.
A well-built pitch deck that explains your project in under 2 minutes.
And on the sales side, the same rule applies: a clear offer, a simple buying process, a call-to-action that makes people want to act…
→ In a nutshell, everything you need to make a sale, to generate revenue.
It’s like a path in the forest: the more clearly it’s marked, the more easily people move forward! 🌳
Each barrier you remove = more chances for people to take action!
And the smoother it is, the more you create engagement around your mission. And engagement means a growing community and stronger impact!
So think about it: facilitating support and sales is already gaining new customers.
And if you want personalised support to improve your customer journey, your pitch, or your sales system, Wildya’s 1:1 consulting is made for you! Just you and Oli, with hands-on guidance to take your project to the next level.
How do I get customers as an ecopreneur? Well, we can tell you, not by running after people.
But by finding your herd. The ones who share your values, your love for nature, and your drive to make the world a better place.
By knowing your target audience, sharing your story through personal branding, choosing the right platforms (social media and collaborative), creating a memorable experience, and making support and sales simple, you’ll be able to attract customers!
What matters most is building a relationship based on trust, loyalty, passion, and authentic human connections.
Your business deserves to grow. And for that, you need to know how to gain customers!
Ready to take the leap? Your herd is waiting! The Ecopreneur Beginner Bootcamp will help you find them in just 6 weeks and get your first sales!
