No fluff
You are too busy to read pages of fancy written statements. Here in a nutshell what you need to know about us.
Vision & Mission
Vision
We want to see a world full of wildlife & empowered biodiversity builders.
Action
A vision is useless if you don't act on it. So our bold goal is to protect 1% of our planet's land & sea until 2030 by empowering 300 million people.
Mission
We protect & restore nature by empowering people to reduce their negative impact & boost their positive impact.
meet the Wild Ones
Powered by Nature Lovers
🪸 Business & Biodiversity Builder
🇦🇺 lived in 6 countries
🍦 Eats an ice cream every day
🦡 Favorite animal: Honeybadger
🐘 Best place in the world: Serengeti
Product Management & Nature Enthusiast
🇿🇦 Lived in 4 countries
🌍 Loves slow Travel & Learning about other cultures
🐆 Favourite animal: Leopard
🦁 Best place in the world: Kruger National Park
🐅 Animal lover & fan of nature walks
🇨🇦 Canada-based but frequently elsewhere
🔖 Reads 1 book a week on average
🐈⬛ Worships the Domestic Cat
🍁 Feels belonging in deciduous forests
🇪🇺 Lived in 7 countires
🧗🏻♀️ Loves outdoor sports, like trekking and climbing
🐆 Favourite Animal: Cheetah
🗺 Wishes to travel the world
Our Name
Wildya = Wild + Ya (Yourself)
Our name is a rather simple combo.
We love the wilderness and what it sparks when people think about it.
Wildya = Wild yourself, so to say.
Wildya Story - Only 33 years in the making
Took me (Oli) only 33, to figure out how I can help nature. Here a brief recap.
1994
The little indie movie "Lion King" makes its debut in cinemas and changes my life forever. A nature lover is born.
2010
After losing my nature passion in my teens, I rediscover it in Australia. After a short reflection of 1 year, I decided to study business, to protect nature.
2017
Fulfilling my life long dream of traveling through Africa. Experiencing beauty & loss, first hand. Sleeping next to lions, which creates first Wildya sparks.
2018
Business master in my bag. Hello quarter life crisis! Triggered by eco-anxiety. Increasing feeling I don't do enough and move not fast enough.
2020
You know what comes. Covid. Locked up. Self-reflection time. Realized that my jobs didn't fight the biodiversity crisis. Venture out to find like-minded folks.
2021
Turns out I am not the only one worried about the state of nature. But I seem to handle it + the entire Covid crisis better than most. So how can I help others? Wildya was born.
2023
Realize that I can't work full-time, leading a team & developing a Wildya app. Quit my dream job to go all in on Wildya.
2024
Realize that eco-anxiety is not my real calling & double down on biodiversity. Pivot Wildya 360°. Co-authored a book (The Customer is the Planet) to help companies incorporate biodiversity into their business.
Behind our logo
Our idea was to highlight the journey we all take in our lives.
The ups and downs.
After all, life rarely goes straight.
Furthermore, the silhouette of the W is inspired by one of the wisest and calmest of the animal kingdom: the elephant.
After all, it was an elephant story that showed us the power of using stories from nature, to help people with their personal growth and seeing nature in a new light.